My Internet Marketing Partner — We Turn Small Business Websites Into ATMs

How to Give Your Website a Performance Boost

May 14, 2013

Many website owners look at the profitability of their website as a matter of luck. The problem with that theory is that luck comes in streaks and always runs out. Who wants to gamble with their livelihood? The truth is that the profitability of your website has much to do with a couple of key areas and little to do with luck. There are a few areas of your website that when focused on, almost always provide an immediate boost in performance. If you want to increase the number of leads, sign-ups, or sales through your website, then keep reading.

Read the full article →

How to Increase Your Website Traffic

May 7, 2013

The very best looking website in the world will still be a failure if it has no traffic. A website can’t make any money if it is a well-kept secret. Getting more traffic, of and by itself, is not enough to make an unprofitable site profitable. You’ve got to increase the right kind of traffic. When you get more of the right kind of traffic coming to your site, your site is able to deliver a steady stream of leads or sales into your business. Let’s look at where you can find the right kind of traffic for your website.

Read the full article →

How Your Website Should Turn a Profit

April 30, 2013

Most websites don’t make money. Although it seems like everybody and his uncle has a website, very few of those sites are making any money for their owner. Most sites are put up without a clear idea of how the site will make money. For some, the idea that it should make money is revolutionary. Hopefully this doesn’t seem revolutionary to you. Most are simply unaware of how many different ways a website can be profitable. Let’s take a look at how your website should be making money for you.

Read the full article →

Is Your Website Undermining Your Business?

April 16, 2013

Frank thought things were going so well. His in-person conversation with the prospective client went terrific. Things just “clicked” and he was looking forward to working with this client. Then he got the phone call. The prospective client had decided to use Frank’s competitor. Price wasn’t the issue. As they talked, Frank learned that his website had just cost him a $250,000 sale! The lesson is very instructive and relates to a costly problem that many businesses have, but are unaware of.

Read the full article →

What People Expect On Your Website

April 9, 2013

Expectations are a delicate thing. They can’t be left alone – they must be actively managed. Too often, the expectations of customers and prospects are considered only as an after-thought, if at all. When this happens, it is like playing roulette with customer satisfaction – occasionally you’ll come out all right, but in the end the house always wins. Let’s look at how you can quickly and effectively increase the amount of business that your website brings you by properly managing expectations.

Read the full article →

The Most Overlooked Cause of E-commerce Website Failure

April 4, 2013

Sally still had $372 available on her store gift card when she decided to give up. After spending the last fifteen minutes fighting with the website, she finally threw in the towel and quit, even though she knew that in doing so she would lose the remaining balance on the gift card. Amazingly, Sally’s experience is not unusual. Studies have repeatedly found that it is not uncommon for people to leave a website before they bought what they came there to buy. The underlying issue at the core of this e-commerce failure may surprise you and it certainly has implications for non e-commerce websites as well.

Read the full article →

What Your Customers Want Most of All

March 28, 2013

Deep within our psyche, there is a need so great that we actively seek out people and businesses to fill it. Seldom is the need ever voiced. Instead, it is something that guides us on an emotional level. Even highly educated intellectuals are guided on an emotional level when it comes to this need. Businesses that master the ability to meet this need win customers for life. Let’s take a look at how you can win the hearts of life-long customers by meeting this need.

Read the full article →

How to Create Compelling Content

March 19, 2013

The teacher droned on seemingly oblivious to the fact that most of students were clearly checked out mentally. The monotonous lecture was not unlike one of the scenes from the Ferris Beuller movie of the ‘80s. In a classroom setting, the audience may not have a whole lot of choice on whether or not to suffer through the message, but out in the marketplace, that isn’t the case. The fastest way to lose the interest of your target audience, or fail to captivate their interest in the first place, is to be perceived as boring or irrelevant. Let’s take a behind the scenes look at how the most compelling content is created and a couple of key mistakes to avoid in the process.

Read the full article →

How to Discover the Best Keywords

March 13, 2013

With an annual salary of $185,000 in 1907, (that would be over 4.5 million in today’s dollars) Claude Hopkins was among the highest paid advertisers in the country. His work turned a number of small companies into big businesses, and in at least one case he is credited with creating an entire industry. His enormous success was in part due to the fact that he knew just the right words to use. He knew which words would resonate most with his prospective customers and, just as importantly, which ones would not. Imagine knowing just the right words to attract more customers to your website. Knowing the right words is easy when you know where to look.

Read the full article →

← Previous Entries