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The 4 ways people use your website and what you should do about it

10th August 2016

I know some people who hate asking for directions and will avoid it until they have exhausted all other alternatives. Finally, embarrassed and forced to admit to themselves that they can’t find their way, they stop for directions. At the other end of the spectrum are those who ask for directions before they even start driving. Regardless of which category you most identify with, both groups have one thing in common – no one likes the feeling that comes with being lost or looking for something and not finding it. The same holds true online. When people can’t find what they’re looking for on one website, they go looking for it elsewhere. Let’s take a look at the four ways that people seek information on websites and how you can best help them find what they are looking for. Read the full article →

7 Free Tools You Should Use In Your Business

13th July 2016

There are a ton of great tools online to help your business and your website.  Here are my top 7 favorite free tools that every business should use.  Some of these can be put to use in less than a minute without having to make changes to your website! Read the full article →

Website bounce rate – How high is too high?

11th May 2016

If you’ve spent any time at all looking around in your website analytics, you’ve noticed something called the “Bounce Rate.” If there is only one number that you could pay attention to, this is the one. This simple performance indicator provides powerful insight into what is and isn’t working on your website. In order to receive the full insights that this measure can provide into how well your website is really working, there are a couple of things that you must know. Let’s take a quick look at 3 ways to use the bounce rate to give insight into what’s really happening on your website. Read the full article →

Finding the critical few in your business and why it matters

27th April 2016

We sure have come a long way since the days when an odometer -style counter was a popular and accepted method to count how many times a webpage was viewed. Back then, looking at your stats was pretty simple. The information that is available for website owners about what is happening in terms of the people visiting their website has grown almost exponentially over the past decade. All this has left most website owners feeling a bit overwhelmed when it comes to looking at and making sense of their website statistics. If you’re really into that sort of thing, you could spend days pouring over all of the interesting information that Google Analytics provides about your website. But who has time for that? For most busy website owners, the challenge becomes how to quickly see and understand what matters most. Let’s look at 3 steps to separating the interesting information from the truly valuable information so that you can quickly see what’s working and what’s not on your website. Read the full article →

What successful social campaigns really focus on.

13th April 2016

Are you looking for the “Easy” button that will make the Internet work for you and grow your business? Unfortunately too many businesses are laboring under a fundamental misconception that Social Media is the “Easy” button that they’ve been waiting for. There are lots of examples of business who are using social very successfully to generate a lot of growth, but there are two fundamental approaches to social. One way adds value to the business and the other way always brings disappointment. Read the full article →

Is Your Website Undermining Your Business?

30th March 2016

Frank thought things were going so well. His in-person conversation with the prospective client went terrific. Things just “clicked” and he was looking forward to working with this client. Then he got the phone call. The prospective client had decided to use Frank’s competitor. Price wasn’t the issue. As they talked, Frank learned that his website had just cost him a $250,000 sale! The lesson is very instructive and relates to a costly problem that many businesses have, but are unaware of. Read the full article →

How to make your advertising make more money

16th March 2016

I was glued to the computer monitor watching the real-time results come in. No, this wasn’t an election, this was business and the stakes were high. I’d convinced my biggest client at that time to make a big change and I was eager to see the results. I was absolutely convinced that the results would be good, but until the results were in, the question would remain: Was this the right thing to do or was this just a waste of time and money? What happened next remains vividly imprinted on my mind more than a decade later. Read the full article →

How to Test Your Ads BEFORE They Are Published

2nd March 2016

Imagine what it would mean for your business if every piece of your advertising from yellow page and newspaper ads, to flyers and brochures were known to be a proven winner before they were even published. How would it affect your advertising if you knew that your ad couldn’t fail? Is this even possible? Not only is it possible to do this, it’s easier than you think with this one, easy to implement strategy. Read the full article →

How to Discover the Best Keywords

17th February 2016

With an annual salary of $185,000 in 1907, (that would be over 4.5 million in today’s dollars) Claude Hopkins was among the highest paid advertisers in the country. His work turned a number of small companies into big businesses, and in at least one case he is credited with creating an entire industry. His enormous success was in part due to the fact that he knew just the right words to use. He knew which words would resonate most with his prospective customers and, just as importantly, which ones would not. Imagine knowing just the right words to attract more customers to your website. Knowing the right words is easy when you know where to look. Read the full article →

Two Things You Should Know About Pictures on Your Website

3rd February 2016

Time and time again I see key pages on a website using pictures the wrong way. Frequently, the pictures are used to make the page more attractive. Attractive is nice – but too often that was as far as the thinking went, and the result is an under-performing page that leaves a lot of money on the table. Most website owners are shocked when they find out about a little change to the pictures on their key pages can make sign-ups and sales jump through the roof. Let’s take a look at 2 tiny little changes that deliver big results. Read the full article →

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