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What People Look for on Your Website

20th January 2016

Why do people visit your website? What do they do when they get there? What exactly are they looking for? A crystal clear understanding of the answer to these questions is essential for a highly successful website. Let’s explore what people look for on small business websites. Read the full article →

Are you running your business or is it running you?

6th January 2016

Just another day spent working in the business instead of running it like a CEO. Although the day started with hope and good intentions, by the end of the day it was clear that today wasn’t really any different than any other work day. Most small business owners find themselves in this situation, stuck on a runaway train – unable to adapt to changing conditions in the marketplace, unable to get off the train until it runs out of track. Not a pretty picture, but does it have to stay this way? What have others discovered that has enabled them to break free and become the master of their own destiny? Read the full article →

Getting the Right People on Your Team

20th August 2015

As the interview was wrapping up, I thought to myself, “There’s no way this kid will ever work for me.” It wasn’t that the guy looked unusual, he just acted strange. He began the interview by criticizing the color of the walls (which I had painted myself), sat on his feet in the office chair, and had a most unkempt appearance. He just seemed bizarre and I couldn’t imagine adding him to my team. After I had finished interviewing all of the applicants, I looked back over the disappointing résumés. Then I had an epiphany. I remembered something from my HR classes in college that enabled me to hire someone who did a terrific job. Let’s look at two keys that you can use to get the right people on your team. Read the full article →

Is this right?

6th August 2015

“Can you help me?” This was the question that I was asked at a recent workshop. My new friend went on to explain that he’d recently doubled the number of people visiting his website but the number of leads that he was getting had stayed the same? As we discussed his situation, I recognized the problem. You see, he was laboring under a common myth, one that I see a lot. Could this myth be hindering your results as well? Read the full article →

3 Steps to improving your advertising results

23rd July 2015

Remember playing with Legos as a kid? I loved Legos when I was a kid, still do for that matter. With Legos it was easy to make changes – unsnap this piece and snap this on instead. Improving advertising results is a lot like playing with Legos, only this time your masterpiece of a creation is rewarded with increased sales. Let’s look at 3 simple steps to boosting your advertising results. Read the full article →

Email Marketing Best Practices

9th July 2015

Done right, email marketing builds and strengthens the relationship that you have with your clients. Imagine your emails being opened by your subscribers and then shared with their friends. Imagine people responding to your email campaigns. Achieving high email open rates and response rates is based upon following a few email best practices and consistently delivering something of interest and value to your subscribers. Let’s look at several of the best email marketing practices and how you can put them to work for you. Read the full article →

3 Kinds of Advertising to Avoid

25th June 2015

It was time for the old advertisement to be freshened up to feature the new promotion, so he held out a copy of the old ad as the example to be copied. Although Michael loved his ad, I could see that he wasn’t aware of the cardinal sins of advertising. This ad was a great example of one of the 3 kinds of advertising to avoid. What 3 kinds of popular advertising should small business owners avoid like the plague? Read the full article →

How to transform your loyal customers into evangelists for your business.

28th May 2015

As I watched loyal customers act as an unpaid sales force at a recent event, I was struck by how predictable it all was. Not predictable in the sense of being boring, but predictable in the sense that this was no accident. What I witnessed was the natural result of faithfully following a certain process. Transforming customers into loyal customers who will then become advocates and evangelists for your business is based on how well you execute 5 factors. Read the full article →

Increasing relationships that add value to your business

14th May 2015

“It’s not what you know, it’s who you know,” or so the old cliché goes. Although this isn’t entirely true, there is a measure of truth in the saying. The right relationships can allow you to get your foot in the door, but then you have to earn the right to stay. For business owners the right relationships can add tremendous value to your business. Relationships are often the basis for business in the first place, and they can lead to joint venture opportunities, strategic alliances, and referrals. Let’s look at how to cultivate relationships that add value to your business, whether your business is a service performed locally or a product sold online. Read the full article →

What do growing businesses know that you don’t?

30th April 2015

There are two ways a business can grow and prosper in any economy: 1) through sheer luck, or 2) through conscious awareness. The problem with luck, even good luck, is that it doesn’t last forever. Sooner or later it runs out. Conscious awareness in business is a way of life with companies that grow and thrive consistently over time. The secret to their success is that they know that although anyone can get lucky some times, success that lasts is no accident. Growing a business for the long-term is the result of a way of life. Let’s take a look at two metrics that great businesses use to ensure their continued growth. Read the full article →