The Often Overlooked Competitive Advantage

29th August 2012

What’s the first thing you think about when you hear the phrase “record keeping?” If you’re like most folks, you start thinking about the IRS and regulatory requirements. However, what you may not know is that far from being a pain, keeping track of the right records can actually be a HUGE competitive advantage. Let’s look at three ways record keeping can become a key driver for growth in your business. Read the full article →

Busting the #1 SEO Myth

28th August 2012

Shirley sounded sick about her $7,188 mistake. Each month for the last year, she’d been faithfully writing out checks for SEO, but eventually she had to face the uncomfortable truth. Something was very seriously wrong. As it turns out, Shirley had been led to believe a myth – a very expensive myth. Let’s take a look the most popular SEO myth and discover the real truth of the matter. Read the full article →

45% of Americans Are Afraid of This

22nd August 2012

My mouth was so dry that my tongue couldn’t move, so I drank a glass of water. My speech was coming up and I was terrified at the prospect of getting up behind the lectern and addressing the audience. I could feel my mouth drying out again so I poured another glass of water, and then another, and then another, until I had drained the whole pitcher – now I had another problem on my hands. I really should take a bathroom break, but now I didn’t have time – my turn in front of the audience had come. Read the full article →

How One Brand Slipped Past the Olympic Brand Police

15th August 2012

Did you notice how many Olympic athletes were seen sporting fancy headphones as they showed up to compete? Although it’s not unusual for athletes to use headphones to get in the zone, what was unusual was the extreme popularity of one brand that was not an official Olympic sponsor. Let’s take a look at how one company scored hundreds of millions of dollars’ worth of publicity and endorsements for practically nothing. Read the full article →

Password Security

8th August 2012

I could hear the frustration in Walt’s voice over the phone. “I’m looking at my website right now and instead of a home-page, I’ve got a black page that says I’ve been hacked.” After restoring Walt’s website from a clean backup, I turned my focus to determining how the hacker got in. As it turned out, Walt was using his favorite password for his website – the same password that he had used on many accounts for years. He knew that he should update his password, but he hadn’t done so because until that morning it didn’t seem all that important. With cyber-crime on the rise, let’s take a quick look at one of the most common ways that passwords are compromised and what 3 things you can do to keep your login information safe. Read the full article →

How to Not Get Personal

7th August 2012

The other day I got an email from someone that I hadn’t heard from in quite a while. As I scanned through my inbox, my friend’s name and subject line caught my eye. The subject sounded urgent – he wanted me to call him right away. As I opened the email and read through it, my heart sunk – I was disappointed for my old friend. With one simple mistake, he’d managed to destroy a great deal of trust. Let’s take a quick look at the mistake he made so that you don’t accidentally make the same mistake he did. Read the full article →

Customer Service Lessons From Infusionsoft

1st August 2012

I checked my inbox, and the email I was expecting wasn’t there. I clicked refresh – still nothing. I checked the junk folder to make sure it wasn’t there, back to the inbox – still nothing. The preview copy of my ezine hadn’t arrived. In keeping with email best practices, I always send a preview copy to myself before sending it to all of my subscribers. This practice has served me well and I wasn’t about to just schedule the mailing simply because I couldn’t see the preview. I don’t give up that easy. As the day unfolded I learned about the night of disaster at Infusionsoft. Read the full article →

SEO Mistakes To Avoid

31st July 2012

Recently I was reviewing a website that, in the interest of privacy, shall remain nameless. The website was remarkable, primarily because it was filled with so many classic examples of what not to do if you want to show up on the top page of Google. It was precisely because of these SEO faux pas that the site was penalized by the search engines. When it comes to websites – an ounce of prevention is far better (and less costly) than a pound of cure. Let’s look at one SEO mistake that you’ll want to avoid like the plague. Read the full article →

Grandma Slotsve

25th July 2012

This week I said goodbye for the last time to my Grandmother in Canada. The trip (3 days by car) up to her house was the highlight of summer for my brother and I as kids. All the Aunts, Uncles, and cousins would converge on her house during the week that we were there. How she fed the army of people and remembered to make everyone’s favorite foods, I still haven’t figured out. Even when Lutefisk was on the menu, she made sure that there was plenty else to eat for the grandchildren who hadn’t acquired the taste for this traditional Norwegian dish. Read the full article →

SEO Basics – Search Engine Optimization For Dummies

24th July 2012

What is it that makes a website rank in the #1 spot for a Google search query? How does Google determine which websites to display in the first page of search results? The exact answer is a secret guarded more closely than the IRS formula for who gets audited. However, many factors in Google’s secret search algorithm are known. Putting those known factors to use for your website is the basis for SEO (search engine optimization). Read the full article →

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