On this project Mal wanted to take her website to the next level. The site needed to be freshened up as well as have some fundamental changes made in order to improve the marketing elements of the website – SEO / Conversions / Social Media / etc.
Mal is an accomplished coach who has been featured and quoted in the media quite a bit. Her website needed to reflect her stature in her field and show her as a real leader. One of the ways that this was done was by adding a media bar showcasing the logos of some of the well known media properties that have featured her.
Since one of the major objectives for the website is list building, a video call to action along with a signup form were added to the top of the homepage. The top of the homepage is the most valuable real estate that a website has so it was important to make it more productive.
If you’re interested in taking your website to the next level, we should talk.