Why you should read The E Myth Revisited

Living the entrepreneurial dream is as simple as hanging out your own shingle and then enjoying the freedom that comes with being your own boss.  Although this is a bit of an oversimplification, too many business owners go into business under the misconception that since they are good at what they do, running a successful business will be easy and that once they get it up and running, they’ll enjoy the big bank account and flexible schedule that comes with running their own company.  Unfortunately this entrepreneurial fairytale is just a myth.  The reality is that more than half of the small businesses that open their doors end up closing them within 5 years.  Only 5% of small business owners ever break the six figure mark in their business.  Michael Gerber, in his revolutionary bestselling book The E Myth Revisited explains why most small businesses don’t work and what to do about it.

If your business is one that provides you with the income and lifestyle that you desire, then you’re already familiar with the concepts that Gerber introduces.  If on the other hand, your life in your business is one of not enough energy, not enough hours in the day, not financial freedom, not enough time away from your business, not enough… then The E Myth Revisited may be the most important book in the world for you to read right now because it can represent the turning point in your business that it has for thousands of other small business owners.

“Thanks to Gerber I have freed up over three hours a day, significantly increased my sales, more than doubled by bottom line, and been able to take my first vacation in four years.”  So said Trish Lind of T. Lind Graphics.  Thousands of small business owners are enjoying less struggle and greater success in their business due to Michael Gerber and his revolutionary book The E Myth revisited.

Gerber dispels the myths surrounding starting your own business and shows how common misconceptions can get in the way of running your business optimally.  He walks you through the steps in the life cycle of a business – from its entrepreneurial infancy, through adolescent growing pains, around the pain point where most small business fail (or get small again) and on to the mature entrepreneurial perspective.

He describes in detail the mature entrepreneurial perspective – the guiding light of all businesses that succeed.  He illuminates the lessons of franchising and shows how these lessons benefit any business, even if it is not a franchise.  Gerber draws attention to the often overlooked distinction between working on your business and working in your business.

After you’ve read The E Myth Revisited, you’ll be able to truly grow your business in a predictable and productive way.

  • Marge October 31, 2011, 9:51 am

    I found your article at the perfect time. I’ve been feeling trapped in my business lately and your article gives me hope. I can’t wait to read the book – thanks!

    • admin November 7, 2011, 2:33 pm

      Thanks Marge. This book has been a life-saver for lots of business owners and I hope it will be for you too. If you need additional help, please feel free to reach out to me.

  • Jasper Roskovensky November 28, 2011, 6:35 am

    Well I truly enjoyed reading it – very effective for proper planning.

  • Larry Beckerstone January 19, 2012, 12:01 pm

    I read this book a long time ago when I was in college. Now I’m looking at “hanging out my shingle” as you say. I think re-reading this book will be a good place for me to start.

  • Charles January 23, 2012, 6:14 pm

    You’re right Larry. Starting a business with this book fresh on your mind will make your entrepreneurial adventure much easier.

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